A few years ago I gave a speech at the Institute of Directors Global Summit on Sustainability, the main points I made are as relevant in the run up to Rio+20 as they were back then. I highlighted these three core elements of the evolution towards Cleantech and sustainability. I look forward to continuing the conversation on these vital areas over here on my new blog.
- From marketing to movements: We can use the same platforms that we have used so effectively to raise visibility and awareness over the last 40 to 50 years to create not just a Clean Tech boom but a Clean Tech movement
- Expertise outside silos: With the mass emergence of social media and web 2.0 we are able to organise our expertise, and our eco-systems logically around a particular concept or innovation
- Transparency for richer brand relationships: A narrow two-dimensional relationship with a consumer is like pre renaissance art, lacking inspiration, potential and the essential “vanishing point” … transparency. This third dimension (beyond price and quality) enables a richer relationship with consumers and brands.
You can see me arguing these concepts in more detail below: